Please use this identifier to cite or link to this item: http://hdl.handle.net/123456789/459
Title: POLITICAL CONFLICT AND COMMNUAL VIOLENCE EBONYI STATE: A STUDY OF PEOPLES PERCEPTION OF PUBLIC RELATIONS AS AN EFFECTIVE TOOL FOR CRISIS MANAGEMENT AND RESOLUTION
Authors: NWALI DAVIDSON MBAM
Issue Date: 5-Dec-2009
Publisher: EBSU
Abstract: ABSTRACT Saturday, May 29, 1999 marked the beginning of new era in the Nigerian political landscape. It was the day that ushered in a civilian administration after many years of debilitating military dictatorship. On that day the first set of thirty-six governors in Nigeria's fourth Republic took over the mantle of leadership in their various states. Nigerians were therefore full of expectations that as democratically elected leaders the governors would transform their states and impact positively on the lives of the people as things would change for the better. Since that historic day Ebonyi State reverberated with political conflicts and communal violence that threatened the stability of the State. The Crisis which began as a simple face- off between the former state governor Dr. Sam Egwu and the former Senate president Chief Anyim Pius Anyim polarized the state into two political camps. This political feud became an issue of national discourse and because of the interest it generated the matter became a case study for a research by political scientists and mass communicators. The study which was to determine peoples perception of public relations as also for resolving political conflicts and communal violence was conducted with survey research method of administering questionnaire in data gathering was informed by its enormous advantages. Descriptive tools like percentages, averages and frequency distribution formed the basis of data analysis. The implication of the findings was that the next general elections in Ebonyi State would be a tough battle as there would be formation of alliances and political blocks to ensure victory and control the state political machinery.
Description: A DISSERTATION REPORT SUBMITTED TO THE DEPARTMENT OF MASS COMMUNICATION, EBONYI STATE UNIVERSITY, ABAKALIKI. IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE AWARD OF THE DEGREE OF MASTERS IN MASS COMMUNICATION
URI: http://hdl.handle.net/123456789/459
Appears in Collections:Theses & Dissertations

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